Scaling Social Justice: A Latinx Immigrant Worker Co-op Franchise Model

Araceli Dominguez, an immigrant housecleaner living in Staten Island, New York, has a lot to be proud of. She is a founding member of a local branch of Brightly®, a worker-owned cleaning cooperative with ambitions to be part of a newly created franchise model looking to scale nationally. She has worked hard with her fellow worker-owners to launch their business. “Being in this co-op fills me with a hunger to learn,” she notes. “I am so full of pride. I am an inspiration to my daughters that they too can achieve their goals. Without this, I wouldn’t be the person I am today; I would be a different Araceli.”
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