Zero-packaging stores show, in their own small way, a viable and healthier alternative to the current system. Both for ourselves, local economies and the planet. Wrapped, sealed, boxed, cling-filmed and vacuum packed. We have become used to consumables being packaged in every way imaginable. The history of “packaging” goes back to the first human settlements. First leaves, gourds and animals skins were used. Then ceramics, glass and tin. Then paper and cardboard. But with the invention of plastic and the celebration of “throwaway living” since the 1950s, the environmental costs of an overpackaged world have become manifest.