When Ronald Reagan stood before the Brandenburg Gate on June 12, 1987, he not only invoked the rising supremacy of the United States by demanding “Mr. Gorbachev, tear down this wall!”, he ushered in a new era of individualism focused on the “freedom”(Bruner, 1989) that was libertarian in nature and encouraged the material success of the US economic model. This beginning of a new “Gilded Age” focused on the creation of individual wealth and individual prosperity. Roy H. Williams sees this moment as the zenith of the “Me Generation” (Williams, 2016), in which the relative strengths of individual achievement turn back on themselves. In this continuum between the “we” and the “me”, observers can understand the general debate over labor between the collective nature of the Republic and the desire for individualism.